Should Your Business Develop an App?

Apps are an integral part of most mobile phones, and for good reason — they’re easy to use, provide convenient functionality, and can offer both entertainment and function. But with so many apps available today, it’s important to weigh key considerations when choosing what to download. This includes how the app fits into your lifestyle, its security features, and whether or not it’s designed with your child in mind.

The term “app” stands for application and refers to software programs that run on mobile devices like smartphones, tablets, smart TVs and even smartwatches. They can be native, web-based or a hybrid of both. Native apps are developed for specific operating systems and offer optimized performance and integrated features. Web and hybrid apps are accessed through web browsers and require internet access but work offline.

While a lot of apps are built to entertain, others have been designed with learning at the forefront. Some apps are a great way to introduce children to coding, while other offer the opportunity for kids to practice maths and reading skills in an engaging format. For example, this educational app combines learning games with the fun of caring for pets. Alternatively, this educational game is a great way for kids to learn about the world around them, with activities covering science, geography and social and emotional development.

Other useful apps include the BBC’s CBeebies, which offers an array of games based on the children’s TV channel’s shows and characters. These range from a modern take on the size comparison chart to an immersive dino-squashing adventure, and all are backed by a soothing soundtrack to help keep little ones focused. Similarly, this app from the renowned Khan Academy offers a selection of educational courses for all ages.

Apps can also be a great way for brands to connect with their customers and drive brand awareness. While channels like social media and email can do the trick, a dedicated mobile app can ensure that your customers are always connected to your business and receive relevant updates in an easily accessible platform.

Ultimately, the decision of whether or not to develop a company app often comes down to how it will benefit your business. While developing an app may seem like a big commitment, it can make an immense difference to the efficiency of your operations and how your products or services are delivered to your customers. The right app can be the key to unlocking the full potential of your business.